|
|
PATH: BS | Business | Marketing
|
Actually Significant Charity Challenge Ideas
Posted by Pile
(13237 views)      [E-Mail link]
|
[Beating Dead Horses]
[Viral Marketing] |
 Right now it's all the craze to, amidst one of the hottest-record Summer seasons, dump a bucket of ice water on your head as an alternative to donating towards ALS research. The list of public and private people who have jumped on this goofy bandwagon is too numerous to mention.
Has anybody figured out what a bucket of icewater actually has to do with a degenerative nerve disease? Does Lou Gherig's disease make you suddenly feel wet & cold for about five minutes on a hot Summer day?
Sorry, but count me in the tiny little camp of people scratching our heads wondering what difference this really makes? Has anyone managed to prove that more money = more curing? Jerry Lewis over 50 years, raised tons of money for Muscular Dystrophy research and there's still absolutely no cure. Perhaps using money to as a gauge of "success" in medical research is not the right approach?
But we here at BSA digress... it's not really about making the world a better place. It's about making YOU feel like you're doing something, even if you're not, so you can go to bed thinking you're "making a difference" because you dumped a bucket of icewater on your head. Congratulations!
However, if you are wondering, are there better, more appropriate "Charity Challenge" events you could promote, we at BSAlert have come up with a few. Check them out.... |
READ MORE | 1 comment since 2014-09-23 10:16:02 | Comment on this Article |
|
Blogging For Dollars
Posted by Pile
(11120 views) [E-Mail link]
|
[Liars]
[Viral Marketing] |
Think your favorite web site has integrity?
Blogger Colleen Caldwell rants and riffs about whatever strikes her fancy — a run-in with her child's school principal, the rising price of Girl Scout thin mints, or an upcoming movie that caught her eye.
"Has anyone out there read a book called 'The Ultimate Gift'? I just heard that a movie is being made of the book (which sold 4 million copies)," she wrote in a recent post on her site, Simple Kind of Life.
The 30-year-old software analyst from Brooksville, Fla., went on to praise the inspirational message of the Fox Faith film, which opens today, about a trust fund baby who discovers the joy of giving.
One thing Caldwell didn't mention: She was paid $12 to build buzz about the movie's opening and the charitable campaign — bringing her blogging-for-dollars take to more than $7,700.
I can assure you here at BSAlert, we're not taking any money to run stories... after all, when have we said something nice about anybody lately? |
READ MORE | No comments | Comment on this Article |
|
Administration Unveils Latest Iraq Buzz-Phrase: New Way Forward
Posted by Pile
(11706 views) [E-Mail link]
|
[Viral Marketing]
 |
 Who needs a plan when you have a new slogan! Because YOU, the A.D.D. American public can't be bothered to understand the details of anything, you get a new slogan! Aren't you excited?
The Bush administration and the same folks who gave you: Operation Enduring Freedom, Cut and run, Stay The Course, You're-Either-With-Us-Or-With-The-Terrorists, You Forgot Poland, USA Patriot Act, Support Our Troops, Activist Judges, People Who "Hate Our Freedom," Islamo-Facists, Surrender Monkey, Iraq Is The Central Front On The War On Terror, Politics of Hate, Compassionate Conservatism, Weak On National Security and more have a new slogan... it's not a real plan. Instead it's a buzzword about the idea of a plan. It's called A New Way Forward. Feeling warm and fuzzy yet? |
READ MORE | 2 comments since 2006-12-14 10:16:51 | Comment on this Article |
|
Bumper Sticker Store
It's no secret among savvy shoppers that Amazon is a great place to research products and find the best price-quality ratio.
The National Tea Party Convention, an event I'm sure many readers have already gotten tickets for, has run into a couple of snags. Fortunately there's one big-haired semi-pro ex-governor who's going to pull it out of its doldrums.
Israel has taken the next step in pushing its own friendly image in cyberspace: An army brigade dedicated to astroturing pro-Israel messages on Facebook, MySpace, Twitter and other social networking sites.
This summer in Japan, those lucky Japanese get to cool off with the latest Pepsi creation: CUCUMBER-flavored Pepsi. What, what?
A television network's marketing campaign went badly awry on Wednesday, causing a day-long security scare in Boston that closed bridges, shut major roads and put hundreds of police on alert.
A U.S. Marine Sargeant was ordered to put a stop to an online auction which would have allowed the winner to pick the name the young Marine would legally assume. Sgt. Cody Baker might have become Sgt. Finest Freshest Fastest or Sgt. Mr. Clean although the winning bidder at the time the auction ended was FreebieStore.com with a bid of 30,000.01. Apparently the Dept. of Defense was not amused (is anyone surprised?).
Jesus went to the mall and a movie Saturday.
When Terry Wilson filed for trademark protection for her "Tightpod" laptop protectors, she received a cease-and-desist order. The order from Apple reads in part: "The Tightpod mark will inevitably cause consumer confusion as to the source of the products, and dilute Apple's famous iPod mark."
At a news conference after his spirited address to the United Nations on Wednesday, President Hugo Chavez of Venezuela expressed one regret: not having met that icon of the American left, the linguist and MIT Institute Professor Noam Chomsky, before his death.
How sad do you have to be when you tattoo the logo for "Snakes on a Plane" on your arm? So sad that you can't even get comp tickets to the movie.
A tiny little movie making fun of Al Gore, supposedly made by an amateur filmmaker, recently appeared on the popular Web site YouTube.com.