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PATH: BS | Business | Marketing
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Actually Significant Charity Challenge Ideas
Posted by Pile
(13277 views)      [E-Mail link]
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[Beating Dead Horses]
[Viral Marketing] |
 Right now it's all the craze to, amidst one of the hottest-record Summer seasons, dump a bucket of ice water on your head as an alternative to donating towards ALS research. The list of public and private people who have jumped on this goofy bandwagon is too numerous to mention.
Has anybody figured out what a bucket of icewater actually has to do with a degenerative nerve disease? Does Lou Gherig's disease make you suddenly feel wet & cold for about five minutes on a hot Summer day?
Sorry, but count me in the tiny little camp of people scratching our heads wondering what difference this really makes? Has anyone managed to prove that more money = more curing? Jerry Lewis over 50 years, raised tons of money for Muscular Dystrophy research and there's still absolutely no cure. Perhaps using money to as a gauge of "success" in medical research is not the right approach?
But we here at BSA digress... it's not really about making the world a better place. It's about making YOU feel like you're doing something, even if you're not, so you can go to bed thinking you're "making a difference" because you dumped a bucket of icewater on your head. Congratulations!
However, if you are wondering, are there better, more appropriate "Charity Challenge" events you could promote, we at BSAlert have come up with a few. Check them out.... |
READ MORE | 1 comment since 2014-09-23 10:16:02 | Comment on this Article |
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Blogging For Dollars
Posted by Pile
(11149 views) [E-Mail link]
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[Liars]
[Viral Marketing] |
Think your favorite web site has integrity?
Blogger Colleen Caldwell rants and riffs about whatever strikes her fancy — a run-in with her child's school principal, the rising price of Girl Scout thin mints, or an upcoming movie that caught her eye.
"Has anyone out there read a book called 'The Ultimate Gift'? I just heard that a movie is being made of the book (which sold 4 million copies)," she wrote in a recent post on her site, Simple Kind of Life.
The 30-year-old software analyst from Brooksville, Fla., went on to praise the inspirational message of the Fox Faith film, which opens today, about a trust fund baby who discovers the joy of giving.
One thing Caldwell didn't mention: She was paid $12 to build buzz about the movie's opening and the charitable campaign — bringing her blogging-for-dollars take to more than $7,700.
I can assure you here at BSAlert, we're not taking any money to run stories... after all, when have we said something nice about anybody lately? |
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Bumper Sticker Store
It's no secret among savvy shoppers that Amazon is a great place to research products and find the best price-quality ratio.
The National Tea Party Convention, an event I'm sure many readers have already gotten tickets for, has run into a couple of snags. Fortunately there's one big-haired semi-pro ex-governor who's going to pull it out of its doldrums.
Israel has taken the next step in pushing its own friendly image in cyberspace: An army brigade dedicated to astroturing pro-Israel messages on Facebook, MySpace, Twitter and other social networking sites.
This summer in Japan, those lucky Japanese get to cool off with the latest Pepsi creation: CUCUMBER-flavored Pepsi. What, what?
