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Google upset over "click fraud" Posted by Pile (9895 views) [E-Mail link] A top Google official said that growing abuse of the company's lucrative sponsored ad-search model jeopardizes the popular Internet search engine's business. He's talking about "click fraud". They claim people are clicking on sponsored links illegitimately to cause advertisers to pay more money. We here at BSA have never quite understood how the whole pay-per-click model would ever be "fraud proof" and aside from obvious attempts, how do you determine what is and isn't a legitimate click? Details.   1 Article displayed.

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