PATH: BS | Business | Marketing

Correcting For Bias In Amazon Reviews

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It's no secret among savvy shoppers that Amazon is a great place to research products and find the best price-quality ratio.

However, it's becoming more and more difficult to do this research due to what's called, "incentivized reviewers." These are people who provide detailed, "honest" reviews in return for free products.

One company has done an analysis of reviews on Amazon differentiating regular from incentivized reviews and produced some interesting results...

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Actually Significant Charity Challenge Ideas

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[Beating Dead Horses]
[Viral Marketing]
Right now it's all the craze to, amidst one of the hottest-record Summer seasons, dump a bucket of ice water on your head as an alternative to donating towards ALS research. The list of public and private people who have jumped on this goofy bandwagon is too numerous to mention.

Has anybody figured out what a bucket of icewater actually has to do with a degenerative nerve disease? Does Lou Gherig's disease make you suddenly feel wet & cold for about five minutes on a hot Summer day?

Sorry, but count me in the tiny little camp of people scratching our heads wondering what difference this really makes? Has anyone managed to prove that more money = more curing? Jerry Lewis over 50 years, raised tons of money for Muscular Dystrophy research and there's still absolutely no cure. Perhaps using money to as a gauge of "success" in medical research is not the right approach?

But we here at BSA digress... it's not really about making the world a better place. It's about making YOU feel like you're doing something, even if you're not, so you can go to bed thinking you're "making a difference" because you dumped a bucket of icewater on your head. Congratulations!

However, if you are wondering, are there better, more appropriate "Charity Challenge" events you could promote, we at BSAlert have come up with a few. Check them out....

READ MORE | 1 comment since 2014-09-23 10:16:02 | Comment on this Article

Tea Party Convention Getting A Little Murky

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The National Tea Party Convention, an event I'm sure many readers have already gotten tickets for, has run into a couple of snags. Fortunately there's one big-haired semi-pro ex-governor who's going to pull it out of its doldrums.

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Israeli Defense Force Forms New Twitter Brigade

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[Viral Marketing]
Israel has taken the next step in pushing its own friendly image in cyberspace: An army brigade dedicated to astroturing pro-Israel messages on Facebook, MySpace, Twitter and other social networking sites.

The Israel Defense Forces Spokesman's Office is to begin drafting computer experts with an eye toward establishing an Internet and new media department unit, Army Spokesman Brig. Gen. Avi Benayahu said Monday.

Speaking at the Eilat Journalists Conference, Benayahu said the new department would focus on the Internet's social media networks mainly to reach an international audience directly rather than through the regular media.

Keep this in mind the next time you criticize Israel's invasion of Palestine online and get called an anti-semite. It could be a member of the IDF (instead of AIPAC).

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Mastercard Issues Diamond-Encrusted Credit Card

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[Diamond Studded Toenail Clippers]
Markets are plunging, banks are collapsing and talk of recession is all about, but the global gloom is not stopping the launch of a MasterCard credit card inlaid with a diamond and laced with gold.

Known as the “Diamond”, the card has a 0.02-carat gem ­embedded in its centre and a picture of a peacock for female cardholders and a winged horse for men.

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McDonald's: We Don't Own Your Children... Yet

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[Edumakashun]
Corporate marketing departments are essentially chock-a-block with evil geniuses. They put most government propaganda machines to shame and could make a blind man buy contact lenses. Few folks have the audacity to put their company in every spotlight available (and making some up so they can be in those, too) like McDonalds. Check out their latest campaign.

READ MORE | 6 comments since 2007-12-15 11:07:05 | Comment on this Article

Pepsi Announces New Flavor: Cucumber!

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[Junk Food]
This summer in Japan, those lucky Japanese get to cool off with the latest Pepsi creation: CUCUMBER-flavored Pepsi. What, what?

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When Logos Attack

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[Olympics]
There is a peculiar disease that affects a certain group of people every few years. Those people? Olympic organizers. The disease? Dumb logo mania. Whether it's cavorting panda bears or a truly ridiculous torch/bee/spring combination, the people who are tasked with coming up with an Olympic logo, a logo which is meant to show the entire world that your city is not going to screw up the Olympics, can be some real morons. And the right honorable Brits are no different.

READ MORE | 3 comments since 2007-07-06 05:45:37 | Comment on this Article

Blogging For Dollars

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[Liars]
[Viral Marketing]
Think your favorite web site has integrity?

Blogger Colleen Caldwell rants and riffs about whatever strikes her fancy — a run-in with her child's school principal, the rising price of Girl Scout thin mints, or an upcoming movie that caught her eye.

"Has anyone out there read a book called 'The Ultimate Gift'? I just heard that a movie is being made of the book (which sold 4 million copies)," she wrote in a recent post on her site, Simple Kind of Life.

The 30-year-old software analyst from Brooksville, Fla., went on to praise the inspirational message of the Fox Faith film, which opens today, about a trust fund baby who discovers the joy of giving.

One thing Caldwell didn't mention: She was paid $12 to build buzz about the movie's opening and the charitable campaign — bringing her blogging-for-dollars take to more than $7,700.

I can assure you here at BSAlert, we're not taking any money to run stories... after all, when have we said something nice about anybody lately?

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Yes Virginia, You Can (And Should) Sue Telemarketers

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[Get-Rich-Quick]
When André-Tascha Lammé was granted a judgment of $3,500 last month in a Sacramento, Calif., small claims court, he heard gasps.

“You could hear people in the courtroom saying, ‘You can sue telemarketers?’” he said. You can. In fact, you can make some decent cash for your trouble.

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