Cinema Comes Full Circle With Burger King Feature

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It's bad enough that going to the movies these days is like poking your head into a bar in a bad neighborhood: maybe you'll have a good time, or maybe you'll be sorry you ever got out of bed that day.

It's even worse that moviegoers are now subjected to at least fifteen minutes of obnoxious commercials prior to the movie; adding insult to injury is that often these advertisements are for lame television programs.

Could things get any worse?

Well, it looks like they have.

By now everyone's seen those bizarrely creepy Burger King commercials in which the massive-headed mascot appears in the most weirdly unlikely of places.

Apparently this ad campaign has been something special for the BK corporation -- it even spawned a series of Xbox video games.

Well now the King is coming to the big screen.

The burger baron recently starred in a series of video games, and the company says it has lined up a studio and distributor for a feature film.

Russ Klein, Burger King's president of global marketing strategy, won't reveal the studio's identity or the likely plot. But he says the movie could appear as early as the end of this year, with the film aimed at "creating a back story for the king."


Posted by Well... on 2007-03-08 11:24:11
If I were making a top ten list of movies I ain't seein' I'd only need 9 more.


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