Gold Rush: The Latest Scheme To Get People To Watch Commercials

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Mark Burnett, creator of the Survivor and The Apprentice reality shows, and AOL have teamed with CBS to create a web-based treasure hunt titled "Gold Rush". The idea behind the series is that clues will be embedded on various web sites and within commercials on CBS. Burnett seems to think that the quest for hidden gold buillon throughout the country will entice users to watch commercials, if not actually Tivo them and watch them over and over to get clues.

Personally, I'm convinced that Burnett doesn't have a clue either.

The idea is that players will run around trying to find more than $2 million in gold bullion hidden across America, with clues to the whereabouts hidden online, on, with sister sites, and also posting clues, as well as CBS TV network, radio broadcasts, magazines and mobile media.

AOL and Mark Burnett have agreed to integrate CBS programming, along with ads from shared sponsors, into the Gold Rush online game.

Game players would view CBS TV shows - and the accompanying advertising - searching for "clues" that will help them move forward in the game.


Stupidst thing I have ever heard
Posted by Gay_Elf on 2006-05-28 12:36:58
People must be dumb as hell to fall for this shit. and I still hate commercials.


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