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OfficeMax Drops Their Rebate Schemes
Posted by Pile
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Citing overwhelming customer dissatisfaction with its mail-in rebate system, OfficeMax said it will eliminate the program beginning this weekend.
A small victory in the battle against supremely annoying corporate marketing tactics has been won. We here at BSA have always said, Don't buy products with rebates! It's like a tax on people who are stupid enough to waste their time and compromise their privacy by jumping through a bunch of hoops to purchase a product at an advertised price.
But don't get all teary-eyed yet. Methinks the main reason why OfficeMax dropped the scheme was because they got tired of people calling them, pissed off looking for their long, lost rebate checks. |
After a year of working with suppliers to implement the change, the office products retailer decided to do away with mail-in rebates in favor of in-store discounts.
The decision was the culmination of almost uniformly negative feedback regarding the lengthy and often-frustrating process of mailing in a rebate form and proof of purchase, followed by weeks of waiting for a check, a company spokesman said on Friday.
"Rebates were the No. 1 customer complaint we were getting," said Ryan Vero, OfficeMax's chief merchandising officer.
Customers would often call the company or question store staff as to the whereabouts of their reimbursement checks, Vero said. Because OfficeMax has no control over rebates--they come from the product manufacturers--the company decided it "needed an easier way to do this."
Vero said the decision will benefit customers because the new discounts will make shopping simpler and will apply immediately |
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Cut it at the right spot
Posted by Thanks for playing on 2006-07-11 20:19:18 | | Cut the price at the shelf. It would make it easier for the customers. |
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