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Sony's Newest Marketing Campaign: Urban Graffitti Posted by Pile (8541 views) [E-Mail link] Sony scouted out an unusual place to advertise its PlayStation Portable before the holidays: the side of an abandoned building in a gritty North Philadelphia neighborhood. The black-on-white graffiti shows wide-eyed cartoon characters riding a PlayStation like a skateboard, licking it like a lollipop or cranking it like a Jack-in-the-Box. This new corporate marketing is popping up in several major cities. Unfortunately for Sony, people and public officials are not appreciating it. Details   1 Article displayed.

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