Google upset over "click fraud"

Posted by Pile (4426 views) Add this story to MyYahoo Add this article to del.icio.us Submit article to Reddit Add story to Furl Add story to StumbleUpon [E-Mail link]


A top Google official said that growing abuse of the company's lucrative sponsored ad-search model jeopardizes the popular Internet search engine's business.

He's talking about "click fraud". They claim people are clicking on sponsored links illegitimately to cause advertisers to pay more money. We here at BSA have never quite understood how the whole pay-per-click model would ever be "fraud proof" and aside from obvious attempts, how do you determine what is and isn't a legitimate click?


Details.

 

 

Comments

 
Name: (change name for anonymous posting)
Title:
Comments:
   

1 Article displayed.

Pursuant to Section 230 of Title 47 of the United States Code (47 USC § 230), BSAlert is a user-contributed editorial web site and does not endorse any specific content, but merely acts as a "sounding board" for the online community. Any and all quoted material is referenced pursuant to "Fair Use" (17 U.S.C. § 107). Like any information resource, use your own judgement and seek out the facts and research and make informed choices.

Powered by Percleus (c) 2005-2047 - Content Management System

[Percleus 0.9.4] (c) 2005, PCS