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It's rare when we at BSAlert call attention to a corporate ad campaign on a positive note, but the latest commercial from the most unlikely of sources, Burger King, actually tugs on the heartstrings as well as the mind of consumers in a very creative way, and it's worth sharing...
It's also amusing to note that this is from the same company that several years ago launched an ad campaign that stated, "un-friend 10 people on Facebook and get a free whopper" at which point Burger King contacted each of the un-friended friends letting them know their friendship wasn't stronger than a free Whopper... so while we're not apt to completely forgive Burger King, we can appreciate their new turn... for now.
As corporations become more powerful and influential in our society, it becomes important to note advertisers have a choice of how they want to motivate consumers. Traditionally selfishness has been a pivotal factor in consumerism. We're happy to see that benevolence, empathy and concern for others being explored and promoted. Burger King does this in a very poignant way, not only promoting a concept but making people aware of how their choices need adjustment.
According to Burger King:
Scrawny. Short. Ugly. Fat. Weird. 30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today (Source: nobully.org). The BURGER KING® brand is known for putting the crown on everyone’s head and allowing people to have it their way. Bullying is the exact opposite of that. So the BURGER KING® brand is speaking up against bullying during National Bullying Prevention Month.
In the BURGER KING® brand Bullying Jr. experiment, more people stood up for a bullied WHOPPER JR.® than a bullied high school Jr. Visit NoBully.org to learn how you can take a stand against bullying.
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