Lifelock CEO Victim Of Identity Theft More Than A Dozen Times

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Apparently, when you publish your Social Security number prominently on your website and billboards, people take it as an invitation to steal your identity.

LifeLock CEO Todd Davis, whose number is displayed in the company's ubiquitous advertisements, has by now learned that lesson. He's been a victim of identity theft at least 13 times...

In June 2007, Wired.com reported that Davis had been the victim of identity theft after someone used his identity to obtain a $500 loan from a check-cashing company. Davis discovered the crime only after the company called his wife's cellphone to recover the unpaid debt.

About four months after that story published, Davis's identity was stolen again by someone in Albany, Georgia, who opened an AT&T/Cingular wireless account using his Social Security number, according to a police report obtained by the New Times. The perpetrator racked up $2,390 in charges on the account, which remained unpaid. Davis, whose real name according to police reports is Richard Todd Davis, only learned a year later that his identity had been stolen again after AT&T handed off the debt to a collection agency and a note appeared on his credit report.

Then last year, Davis discovered seven more fraudulent accounts on his credit report that were opened with his personal information and have outstanding debt, according to the police report.

Someone opened a Verizon account in New York, leaving an unpaid bill of at least $186. An account at Centerpoint Energy, a Texas utility, was delinquent $122. Credit One Bank was owed $573, and Swiss Colony, a gift-basket company, was seeking $312.

In addition to these amounts, Davis's credit report showed five collection agencies were seeking other sums from accounts opened in his name: Bay Area Credit was pursuing $265; Associated Credit Services was seeking two debts in the amount of $207 and $213; Enhanced Recovery Corporation was chasing $250 and $381.

A spokeswoman for the Albany police, who investigated the AT&T/Cingular account but never made any arrest, told the New Times that Davis's publication of his Social Security number created more victims than just himself.

"It's unfortunate he chose to conduct business in that way," spokeswoman Phyllis Banks said. "It's not fair to [AT&T] because they're losing a pretty substantial amount of money."

The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.

Lifelock promised in ads that its $10 monthly service would protect consumers from identity theft. The company also offered a $1 million guarantee to compensate customers for losses incurred if they became a victim after signing up for the service. The FTC called the claims bogus and accused LifeLock of operating a scam.

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Posted by Pile on 2010-05-18 22:59:31
Gotta love this, from the Wiki on this company:

"Robert J. Maynard, Jr., one of the co-founders of the company resigned in June 2007 amid questions about his past. Maynard spent several days in a Maricopa County Jail in 2003 because of an alleged unpaid $16,000 casino marker from the Mirage. Maynard came up with the plan for LifeLock while sitting in his jail cell."
 

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