Peter Parker Drives a Dodge Caliber?

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[Entertainment]
Superheroes like Superman and Spider-Man can save mankind from natural disasters, space aliens and evil mutants. But there's one thing they are powerless to stop: Advertisers shilling products within the pages of the comic books they call home.

Both Marvel and DC comics have now signed deals to include product placement within the stories and characters of their comics. Marvel has begun polluting scenes with Nike logos while DC will have superheroes driving cars like the Pontiac Solstice, which some advertising douche claims is analagous to James Bond's Aston Martin. Yea right. Maybe the next Speed Racer will have him competing against Racer X in a Subaru Impreza.

Last week, DaimlerChrysler AG's Dodge finalized an ad pact that will include product placements in Marvel comics. Marvel, home of Spider-Man, Captain America and Sub-Mariner, may feature Dodge's new car, the Caliber, in the books' cityscapes, including on billboards, T-shirts or signs over the next four to eight months, Joe Maimone, Marvel's advertising director, says.

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