When PR = Public Retaliation

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[Media]
The Washington Post's Gene Weingarten received a press release one day from a guy calling himself "Mr. PR" hawking a book on social networking that promises to make anyone famous. Normally, these self-aggrandizing goofballs are ignored by the mainstream media (as competition IMO) but this columnist decided to grant an interview and give the guy a dose of his own "PR medicine". The irony is that in the process, we are treated to a delicious sample of how media spin works and what happens when you annoy a writer for major media, with a dose of ego wars, exaggerated for emphasis and clarity.



 

 

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