Lawyers Make Out Like Bandits In Google Clickfraud Settlement

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An Arkansas judge on Thursday approved a $90 million settlement between Google and its advertisers who claimed the leading Internet search company improperly billed them for fraudulent "clicks" on their ads.

"Victims" of the fraud get "credits"; the lawyers walk away with $30,000,000.00.

Miller County Circuit Judge Joe Griffin called the settlement "fair, reasonable and adequate" and downplayed claims it hurt small advertisers. More than 70 objections were filed, with smaller companies saying they didn't have the resources to prove "click fraud" losses.

By settling claims made in the plaintiffs' class-action lawsuit, Google will give advertising credits that are the equivalent of a $4.50 refund on every $1,000 spent in its advertising network during the past 4 1/4 years.

No one will receive cash except the lawyers, who will split $30 million.

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ROI Tracker & visitor analysis - for your website
Posted by Mike Baker on 2006-08-06 15:15:40
click fraud is an interesting topic - one which both clicktracks and adwatcher will stop, one which will cost you an estimated 20% of your ad budget.
this is an interesting article with valuable information. i have used both clicktracks and adwatcher to prevent clickfraud. what we and many other webmasters are starting to do is invest our marketing dollars into clicktracks, adwatcher or other ad tracker software.
if you are looking for more information on adwatcher or clicktracks i recommend you take a look at: http://www.trackingsoftwarereviews.com they have full reviews on both clicktracks and adwatcher!

mike baker
 

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