Stealth marketing: the next wave of advertising?

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The advtising industry is all a buzz about what many perceive to be the next big thing in marketing: Stealth Advertising. With consumers tuning out the constant bombardment of messages in the media, companies are engaging in sneaky methods such as blogs and chat rooms and pseudo-sincere product endorsements online in an effort to cajole consumers into buying their brands. What do you think? Let's discuss the topic over a nice hot cup of General Foods International Coffees(tm).



 

Posted by Enough on 2005-02-20 17:21:02
Here's a cool site for fighting back against advertisers.
 

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