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PATH: BS | Privacy
Let Yours (Or Someone Else's) Fingers Do the Paying
Posted by Pile
(8069 views) [E-Mail link]
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[Faulty Products]
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Buying groceries with the touch of a finger could be closer than you think, if new research touting the benefits of biometric payment for retail giants like Wal-Mart, Target, and Costco is anything to go by.
The report, by Sanford Bernstein analyst Emme Kozloff, found that the use of so-called "electronic wallets" reduces the potential for fraud and identity theft, speeds up the checkout process, and most importantly, lowers transaction processing fees for retailers, improving their bottom line.
Unfortunately, this highly-paid analyst didn't mention in the Fortune article that a finger made out of Play Doh can fool these machines 90% of the time. |
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